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4 Marketing Agencies We Recommend for Better Business Results

by IdeaRoom Technologies, on Jun 24, 2024 12:00:00 AM

Prefer a video? Check out a short 2 minute, 41 second synopsis of this article on our YouTube channel.

In today's fast-paced digital landscape, effective marketing is essential for any business to thrive. This holds especially true for niche industries such as sheds, carports, post frames, and red iron structures. These businesses face unique challenges in reaching their target audience and standing out in a crowded marketplace. However, with the right digital marketing strategies, they can achieve significant growth and better business results. 

In this blog post, we'll explore some crucial digital marketing facts that every shed, carport, post frame, and red iron business must know. Additionally, we'll recommend four top-notch marketing agencies—E-Impact Marketing, EZ Marketing, Shed Marketer, and Shed Geek—that can help you elevate your business to new heights.

Understanding the Digital Marketing Landscape

Before delving into our agency recommendations, it's important to grasp the fundamentals of digital marketing and how it can benefit your business. Here are some key digital marketing must-knows:

1. The Power of Search Engine Optimization (SEO)

SEO is the backbone of any successful digital marketing strategy. It involves optimizing your website and content to rank higher in search engine results pages (SERPs). For businesses in the shed, carport, post frame, and red iron sectors, SEO can significantly increase online visibility and drive organic traffic. By targeting relevant keywords and creating valuable content, you can attract potential customers actively searching for your products and services.

2. The Role of Content Marketing

Content marketing is all about providing valuable, informative, and engaging content to your audience. This can include blog posts, videos, infographics, and more. For your niche, content that educates potential customers about the benefits, uses, and maintenance of sheds, carports, post frame, and red iron structures can be particularly effective. High-quality content not only builds trust with your audience but also improves your SEO efforts.

3. Social Media Engagement

Social media platforms are powerful tools for reaching and engaging with your target audience. Platforms like Facebook, Instagram, and LinkedIn offer opportunities to showcase your products, share customer testimonials, and interact with potential customers. Regularly posting relevant content and engaging with your followers can help build a loyal customer base and drive traffic to your website.

4. Pay-Per-Click (PPC) Advertising

PPC advertising allows you to place ads on search engines and social media platforms, targeting specific keywords and demographics. This can be a highly effective way to drive immediate traffic to your website and generate leads. For businesses in the shed, carport, post frame, and red iron industries, PPC campaigns can help you reach potential customers who are actively looking for your products.

5. Importance of Local SEO

Many shed, carport, post frame, and red iron businesses serve specific geographic areas. Local SEO involves optimizing your online presence to attract customers in your local area. This includes creating and optimizing your Google My Business profile, getting listed in local directories, and generating positive reviews. Local SEO helps you capture the attention of nearby customers who are more likely to convert into sales.

6. The Rise of Mobile Marketing

With the increasing use of smartphones, mobile marketing has become crucial. Ensure that your website is mobile-friendly, with a responsive design that provides a seamless user experience on all devices. Mobile optimization can significantly impact your search rankings and user engagement, leading to better business results.

A Winning Recipe

James Charles, a Strategist at E-Impact Marketing, summarizes an excellent game plan for businesses who are just dipping their toes into marketing. 

Step 1 - “Don't try to do everything at once. Pick a few marketing channels and focus on maximizing them before branching out.”

Step 2 - “Visualize potential marketing channels on a matrix with an axis for the effort required to maximize the channel vs an axis for the potential reward from the channel. Start with most low-effort/high-reward channels and work backward. An experienced marketing advisor can help identify the best low-effort/high-reward opportunities based on the specifics of your company. In the long run, this can save a lot of wasted time, effort, and marketing spend.”

Step 3 - “Identify 1-2 products/services that your company does particularly well. Focus on marketing to potential customers who are looking specifically for those products/services.”

Sound like more than your plate can handle? That’s where marketing agencies come in!

Our Top 4 Agency Recommendations for Better Business Results

Now that you understand the importance of digital marketing for your business, let's explore four marketing agencies that can help you achieve your goals.

Shed Geek

Shed Geek is widely known for the Shed Geek Podcast, a fun, engaging way to stay up to date on the shed industry. But beyond entertainment, Shed Geek also provides a host of digital marketing services for companies in the shed industry (more recommendations for carport, red iron, and post frame folks below!). 

Dylan, the President of Shed Geek Marketing, describes the Shed Geek differentiators as follows:

“Our core strength lies in being a comprehensive solution for the shed industry, covering all aspects of branding, marketing, video production, and website development. What truly sets us apart is our partnership with Shed Geek Rentals, enabling your marketing expenses to be completely covered. Our expertise in website design, video production, and paid campaigns (on platforms like Meta and Google) has established us as leaders in helping shed companies increase revenue by expanding their reach and generating interest.”

Perhaps the most enticing component of the Shed Geek offer is that with Shed Geek Marketing & Shed Geek Rentals, it's possible you don't have to spend a dollar on Marketing. One recommendation that Dylan makes to all shed companies at the beginning of their digital marketing journeys is that “the first step should be to engage a trusted shed marketing agency to build your website, as this process can be time-consuming. It's crucial to work with an agency that understands the shed industry, as they will be familiar with the specific needs and terminology, such as integrating 3D configurators like IdeaRoom and optimizing lead forms. While your website is being developed, create a Facebook page and Google My Business listing to quickly establish your online presence and credibility.”

The best way to learn more about Shed Geek Marketing is to visit their website and schedule a Zoom call.

E-Impact Marketing

E-Impact Marketing, headquartered in Central Pennsylvania, has a robust team with a wide range of marketing services and language skills (employees speak everything from Spanish to Pennsylvania Dutch). Chris Stoltzfus, the President of E-Impact Marketing, says that “SEO is our bread and butter. We love creating content that ranks better and better over time. Our Strategy includes a lot of content development combined with Google Ads and Facebook Ads. Email marketing is also crucial to a good marketing plan.” From websites to social media management, E-Impact Marketing is producing excellent results for businesses in both the shed and post frame industries.

Chris’ advice to building companies is that “you need to learn to think about ROI in marketing rather than just a dollar number. Some folks look at a marketing budget and think the number is high. While it might be, builders need to think about Return on Investment. Most of our shed builders are running around 2-4% marketing budget. In 2024 it is more difficult to get the same results as in the past few years, so thinking about increasing the % is important to successful growth.”

But don’t expect immediate results. Chris says that “it takes time. When you first start in digital marketing, the goal is to get your company/brand in front of a lot of people. Many people searching for a building are not ready to buy that day. They might buy in the next 3 months to 2 years. So as you continue to invest in marketing, the number of qualified leads grows. Buildings quoted in a previous year are sold in the following year.” 

The best way to learn more about E-Impact Marketing is to visit their website or contact Chris Stoltzfus at (717) 216-0022. 

Shed Marketer 

Shed Marketer is a premier digital marketing agency specializing in lead generation for shed, barn, and portable building manufacturers. With a deep understanding of the industry, Shed Marketer offers a comprehensive suite of services designed to drive targeted traffic, capture high-quality leads, and convert them into loyal customers.

At the core of Shed Marketer's value proposition is their advanced lead generation system, which is tailored specifically to meet the unique needs of shed and portable building manufacturers. By utilizing cutting-edge SEO techniques, pay-per-click (PPC) advertising, and engaging content marketing strategies, Shed Marketer ensures your business gains maximum visibility among potential buyers actively searching for your products.

Their approach combines industry expertise with digital innovation, allowing manufacturers to reach a broader audience while maintaining a high conversion rate. Shed Marketer's system is not just about generating leads; it's about generating the right leads. This precision targeting helps businesses reduce marketing costs and increase return on investment (ROI). 

Visit their website to learn more.

EZ Marketing

EZ Marketing is a full-service digital marketing agency dedicated to helping businesses grow through comprehensive and innovative marketing strategies. Specializing in SEO, web design, PPC advertising, social media marketing, and email marketing, EZ Marketing provides a wide range of services tailored to meet the unique needs of each client.

EZ Marketing employs cutting-edge SEO techniques to improve your website’s visibility and search engine ranking. By targeting relevant keywords and optimizing your content, they drive organic traffic and boost your online presence. Their expert team creates stunning, user-friendly websites that not only look great but are also optimized for performance and conversion. Each site is designed to reflect the brand’s identity and engage visitors effectively.

For businesses looking to elevate their marketing efforts and achieve measurable results, EZ Marketing offers the expertise and tools needed to succeed. To discover more about their services, visit their website.

Conclusion

Digital marketing is essential. By understanding the current digital landscape and partnering with the right marketing agency, you can achieve better business results and stand out in a competitive market. E-Impact Marketing, EZ Marketing, Shed Marketer, and Shed Geek are four agencies that specialize in helping businesses like yours thrive. Each offers unique strengths and expertise, ensuring you have the support and strategies needed to grow your business.

Investing in digital marketing not only increases your online visibility but also builds brand trust and drives customer engagement. Whether you need help with SEO, content marketing, social media, PPC advertising, or website optimization, these agencies have the knowledge and experience to deliver exceptional results. 

Topics:3D configuratorProduct ConfiguratorInnovationBusiness growth

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