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Sell More, Sell Better.

Create the best consumer experience from prospect to sale with unparalleled 3D design tools for the Shed, Carport & Building industries.

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 Your customers deserve a world-class design experience.

Guide your customers to the purchase of their dreams with 3D product customization and instant price updates.

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Select your industry to learn more:

Sheds
Carports
Red Iron
Post Frame

Your team deserves a thriving online business.

Empower your sales team to rapidly configure complex structures with accurate price quotes. Save time and energy by giving your customers the ability to self-educate.

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You deserve tangible results.

"IdeaRoom was the best investment we have ever made in sales & marketing. Investments in sales & marketing are always a little uncertain and often don't pay off but there is no question that IdeaRoom was a good decision."

Why IdeaRoom?

Because we make it impossible to lose. 

Fun, Easy 3D Designs

Our consumer-friendly experience allows anyone, anywhere to customize the building of their dreams.

Seamless Quotes

Automated follow-up provides accurate building images, line items & prices directly to you & your customer.

Back-end CRM

Each lead is compiled in our simple back-end system. Assign follow up to salespeople or dealers.

Real Business Results

Enjoy leads that are 2X more likely to close, higher average sales prices, fewer tire-kickers & enhanced sales cycle efficiency.

Ongoing Support

Work with our team of US-based Implementation Specialists who are passionate about the success of your business.

 Constant Innovation

Stay ahead of the curve with new features released on a regular basis to provide you with the most competitive tools on the market.

I STILL HAVE QUESTIONS

IdeaRoom saves our salespeople time because customers are much further along in the design process before ever speaking with a sales person.  Customers also have fewer questions before buying and don’t haggle as much on price. IdeaRoom has increased our margin per square foot and the size of our geographic region for each sales location.

josh payne
Josh P, Shed Depot NC

Read this Case Study

Meet The Team

Nice to meet you! Learn about the leadership team below.

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Russ Whitney

Founder & CEO

Start up veteran and former Microsoft GM, Russ founded IdeaRoom to merge his passions for software & innovation.

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Dan VanOrden

Founder & VP of Sales

With a background in enterprise software consulting at RDI, Dan's product knowledge & consumer focus fuels sales at IdeaRoom.

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Elaine Andersen

VP of Product

A wizard in product design, management & strategy, Elaine creates the IdeaRoom platform our clients need to compete.

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Craig Boobar

VP of Engineering

With over 25 years as a leader in the tech industry at companies including Microsoft & Intuit, Craig leads the engineering team who brings our products to life.

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Jordan Miller

VP of Marketing

PhD with an expertise in human behavior, Jordan is a start-up jack-of-all-trades who specializes in B2B strategy & growth hacking.

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Jenni Raley

Director of Customer Success

A true team player, Jenni is the advocate who ensures that each of our clients meets their business goals.

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Wondering what's next?

Take a look at our latest product investment:

Demo Augmented Reality